John Campion, the Police and Crime Commissioner, announced that the scheme is “set to go live” in March 2026, with the cameras to be placed on the 50mph section of the A-road from Leominster to Hereford at Dinmore.
The installation will be completed by firm Jenoptik, who provide around 90 per cent of the UK’s average speed cameras.
According to the PCC, data from 2021 to 2024 shows one person was killed and seven were seriously injured after crashes over the 50mph section of the A49, with the average speed in excess of 60mph.
PCC Campion said the scheme, which will be rolled out with support from National Highways and West Mercia Police, would target motorists whose behaviour is “contributing to the sad fact too many people being harmed on our roads.”
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PCC Campion said he has regularly heard from local communities about their concerns, and has “too often seen the impact of speeding on the A49”.
“At the very heart of my police and crime plan is a focus on reducing the harm too often caused on our roads with this latest investment being another step forward on that journey,” he said.
“With schemes like this being a vital tool to ensure we reduce the life-changing impact of poor driver behaviour.”
West Mercia Police’s Superintendent for Herefordshire, Helen Wain said: “Speed is one of the biggest factors in serious and fatal collisions. When drivers go too fast the risk of a crash goes up, and so does the chance of someone getting seriously hurt. We’ve seen the impact first-hand: lives lost, families devastated, and communities left grieving. That’s why encouraging safer driving really matters. Every step we take to help people make better choices on the road is a step towards protecting lives.”
Councillor Barry Durkin, Cabinet Member for Roads and Regulatory Services at Herefordshire Council, said: “Average speed cameras don’t just catch speeding motorists but encourage responsible safer driving that saves lives on our Herefordshire roads. So, the message is: slow down, stay safe.”