Winter Glow, the West Midlands’ biggest multi-attraction Christmas event, transformed the Three Counties Showground into a festive wonderland when it opened on Friday, delighting families and friends with magical seasonal experiences.

Running until Wednesday 31st December, this year’s event promises more festive cheer than ever before, with highlights including the region’s largest outdoor light trail, a covered ice rink, personalised Santa experiences, UV crazy golf, and a Christmas market packed with gifts and seasonal treats.

Thousands of visitors have already stepped into the magic at Winter Glow, with the showground lit up by dazzling lights and festive spirit.

 

Joy on the ice – The region’s largest covered ice rink sets the stage for festive fun, as skaters of all ages spin, stumble and laugh together under sparkly lights.

Personalised Father Christmas experience – Families step into Santa’s enchanting Winter Village, where Mrs Claus welcomes children into her bakery, cheeky elves teach circus skills in the toy workshop, and every child receives a personalised gift from Santa himself.

 

Dazzling installations – From glowing tunnels to enchanting installations, the Illuminated Light Trail offers families and couples the chance to explore more than 30 sparkling displays on a magical journey.

Golf showdowns – Whether it’s families challenging each other, groups of friends competing, or a quirky date night, the UV Crazy Golf course promises neon fun for all ages.

 

“It’s wonderful to see the showground buzzing with festive spirit and families making magical memories together,” said Chris Tarren, Managing Director at Winter Glow. “We’re excited to welcome even more visitors in the run-up to Christmas, it’s the perfect way to celebrate the season.”

 

To book your tickets visit winterglow.co.uk